Why Us


A mission to feed the world.

The US population is mostly overfed and undernourished. We wanted to make food that delivered high quality nutrition that is easy to access, affordable, easy for our body to recognize and therefore digest, and of course- be incredibly tasty to both kids and adults!
We also share a mission of changing the way the food industry communicates with consumers. We have a "Taste Testers Box" for our customers to be able to be part of the picking and perfecting process that is Research & Development of new lines. We are also very transparent about what ingredients we use and how they are processed (with/without heat/sprouted/etc.)
We believe that food should not only be nutritious but sustainable for our beautiful planet. All of our food is 100% plant-based, mostly raw, never pressurized, or treated with chemicals/preservatives. We are also kicking off our lines with compostable packaging and phasing out our plastic packaging! If you share our vision, give our products a try and feel all the benefits they have to offer. 
Always vegan and always cruelty-free.